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A Prompt Response
Today’s Prompt
What is your middle name? Does it hold any special significance?
My middle name is David.
I’m named after the oldest brothers of my parents, Robert Dearth on my mother’s side, and David Hope on my father’s side. I’m not a particularly sentimental person, so while those names have meaning to my parents, I’ve never reflected on that fact too much.
That said, there was a significant time period where I considered going by my middle name. My name has been a source of consternation for much of my life. There were many times in my childhood where we relocated, changing schools and homes, and any one of those presented an opportunity to make a change. Such things were not as prevalent or encouraged as they might be today, so I stuck it out.
I don’t like the nickname Bob. For those of you who don’t know who Bob Hope is, you might not find this relatable. But the sheer amount of Bob Hope jokes that plagued my youth still haunt me to this day. Jokes about USO tours and Brooke Shields and on and on and on. My wife can relate to a degree; her family name is Scully and Vin Scully provided similar, well, amusement I suppose. And I guess because of the famous name, shaking the nickname Bob was difficult.
I don’t particularly care for Robbie, or at least I didn’t once I hit my teen years. My uncle, one of the most important people in my life, settled for calling me Robe (short for Bathrobe) for some reason; I made the mistake of admitting that during a team event at work and that stuck for a bit. I’ve pretty much chosen Rob as my nickname since high school.
Generally I’m fine with Robert, there are many people I know who call me that.
People ignored my wishes, in fact often they still make the mistake of calling me Bob to this day. I remember a little league coach calling me out to my mother about how I ignored him when he called on me by the name Bob. She reminded him it wasn’t my name and suggested he make a change. Today I let it go, but I still do my best to make sure that my nickname is in use on things like my company’s directory and my LinkedIn profile.
At the end of the day, I don’t think of myself as a David or a Dave…so I’m glad I didn’t take that step.
This post is one of many in my responses to random prompts surfaced by the application that tracks my website statistics, as well as any others I encounter.
My Cover Letter Approach
As I’ve been involved in my search for a new role, I’ve taken several different approaches to cover letters. I’m going to outline what I am currently doing and my rationale for doing so.
One of the challenges of preparing resumes or cover letters has been the depth and breadth of my experience. I spent time as a long term engineer, as an engineering manager with a high percentage of hands on coding expected, and as an engineering manager not expected to code but to be firmly involved in technical processes and decision making. That can make things like “tailored” details on resumes difficult. I felt that it was difficult to adequately state what I perceive my value to be.
I wanted to arrive at a repeatable, scalable process that would take just a few minutes for each job posting. I wanted the documents I prepared to adequately represent my career and qualifications. I needed speed and ease as I, like many of my colleagues, cycled through hundreds of applications.
As of this writing, it’s up for debate if my approach will ultimately be successful. I do think it has managed to get the attention of quite a few companies that might not have otherwise noticed. Responses to those applications seem to be better. During several interview cycles my cover letter was referred to as a resource for the conversation.
There were several general sentiments I heard when this journey began. There was a predominant feeling that cover letters are never read. It was suggested that even though they weren’t read, they couldn’t necessarily hurt. They could be viewed as a tiebreaker should recruiters or hiring managers be choosing between strong candidates in this highly competitive market.
After a couple of weeks of choosing to ignore cover letters, since the prevailing wisdom is they were ignored, I actually decided to completely change direction. If cover letters are never read, except in rare instances, I could do what I want with them.
I chose to use my cover letter to surface all of the information I couldn’t fit on the resume I was including with my application.
I recognize this flies in the face of conventional wisdom, but, hey, if no one’s going to read it….
¯\_(ツ)_/¯
Thus, I went from no cover letter to a 9 pager that includes:
- Page One: A targeted cover letter, with mostly templated information, summarizing my career highlights and the value I bring. It contains a paragraph introducing me; a paragraph on my general philosophy; a paragraph on what I’ve done as a manager; and a paragraph on what I’ve accomplished as an engineer. Within two or three minutes, I can adjust content, add specific information, and optimize for the position I am interested in. A variation of that cover letter can be found here.
- Page Two: A portfolio of the websites, systems, and companies that I have had an impact on. Many times candidates are asked for this portfolio, and I automatically include it in my cover letter, just in case someone opens it and decides to scroll past the first page. That portfolio can be found here.
- Pages Three through Nine: A list of the critical projects I’ve delivered, and my role in delivering them, along with the results. I’ve missed a few here and there and update this list as I recall things. For example, in a recent interview I talked about a feature I built into one of my web portals that would include the entire logging history of the system into the web page, piggybacking and enhancing Microsoft .NET’s native tracing feature. I’m going to add that to the list soon.
Having the list ready to go gives me a couple of other efficiencies.
First, if a company doesn’t ask for a cover letter, and I really want to send one, I’ll simply include it as the first page of my resume by copying page one from here and adjusting it for those needs.
Second, I have my list of projects ready to go, already in consistent format with my resume. I then pick and choose the relevant projects from this list to include on the resume I will send based on the company’s requirements.
So, while I am tailoring my resume, I’m not rewriting narratives or reorganizing. I can be ready to apply to any position within 5-10 minutes with a consistent, complete narrative.
If you are also searching for a new role, I wish you good luck.
Be welcome and true.
Rob Hope 